tag:blogger.com,1999:blog-576163129774298049.post4512227739528704255..comments2023-10-14T14:51:58.358+01:00Comments on thelegalbratblawg: Social media strategies: #musthaves or #mya**e?legalbrathttp://www.blogger.com/profile/08885387966127219569noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-576163129774298049.post-49780347780391294352011-03-05T22:58:40.757+00:002011-03-05T22:58:40.757+00:00As the author of the social media equivalent of th...As the author of the social media equivalent of the Chilcot Inquiry it may come as some surprise that I do not have a detailed SMS. Nor do I think that one is necessary. An effective SMS, if one can call it that, can be distilled into one word "engage". Whether you do this in convoy, in duplicate or on your tod matters not - what matters is that you do it.Brian Inksterhttps://www.blogger.com/profile/09574662873089476153noreply@blogger.comtag:blogger.com,1999:blog-576163129774298049.post-42174780159486084542011-03-02T10:40:57.237+00:002011-03-02T10:40:57.237+00:00I must say, as a Twitter newbie and general social...I must say, as a Twitter newbie and general social media recluse, I continue to find your posts enlightening and thought-provoking Tim.<br /><br />All I would add in response to the above blog are two factors which, as a PR practitioner, I think could be added into the mix: <br /><br />(1) To my mind, for most law firms, there is another important audience in social media not mentioned above: graduates. Firms continue to fight for the best talent and a decent profile/ level of market awareness on sites like Twitter and Facebook will be part of the mix of attracting the next generation (and indeed continuing to communicate the firm's successes/ qualities once they are through the door). For that reason alone, I am in the #musthave camp.<br /><br />(2) Having worked in PR for several years, the argument of 'I don't get instructions from Twitter' is a familiar one to the question "why don't I get instructions from appearing in the FT?". In my experience, its rare that instructions can be traced back to one particular media source or channel. Good marketing communications raise awareness and profile which help generate leads (as distinct from sales) and provide reassurance to purchasers. <br />Its a well-worn example that private practitioners can't exactly send out a 'free sample' of legal advice as you might with a product, but what they can do is demonstrate a quality of thought and commercial awareness which a client would- in theory- find attractive and/ or reassuring. <br /><br />Anyway, those are my rudimentary thoughts, such as they are!fbanninghttps://www.blogger.com/profile/11875576120045121773noreply@blogger.comtag:blogger.com,1999:blog-576163129774298049.post-64956219627465434582011-02-25T12:41:06.652+00:002011-02-25T12:41:06.652+00:00Good post sir. I'm in the #musthave camp, with...Good post sir. I'm in the #musthave camp, with the same caveats mentioned above.<br /><br />Ps I just fed your fish ;-)Gavinhttps://www.blogger.com/profile/01165648347250186999noreply@blogger.comtag:blogger.com,1999:blog-576163129774298049.post-78894123519303414772011-02-24T15:38:34.771+00:002011-02-24T15:38:34.771+00:00Great blog. I have little further to add!
I tweet...Great blog. I have little further to add!<br /><br />I tweet because I think it's like a big networking club. I don't think I'll get much roi, but if my name gets thought of by someone somewhere in the future then I've succeeded in my reason.Stevenhttps://www.blogger.com/profile/10151716300513744157noreply@blogger.comtag:blogger.com,1999:blog-576163129774298049.post-88573069209542163082011-02-24T11:52:26.804+00:002011-02-24T11:52:26.804+00:00Great post Tim... I have to confess to coining the...Great post Tim... I have to confess to coining the "tweeting in Convoy" phrase (although in my defence it was really only my take on running a corporate Twitter feed and individual ones for lawyers - I don't claim any particular expertise or that it will magically replace all other business development).<br /><br />Some of the lawyers on Twitter appear to get quite a bit of work from it, but largely it seems to be those who are moving in the tech / internet client circles to begin with.<br /><br />I have had some instructions through Twitter, but in all honesty I could bring in more work per hour spent by going out and doing pretty much anything else.<br /><br />Part of the problem on this front is that the businesses which have really embraced Twitter (at least locally) tend to be the micro-entreprises which have the flexibility to do so and appreciate Twitter's value as a low cost way to engage with their customers. It has been great for some of them, but in reality they are not the type of businesses with any significant legal spend.<br /><br />I do think that this will change though as use of social media "creeps" up the ranks of the kinds of organisations which do provide us with referals or instructions.<br /><br />I do find it extremely useful for legal updates and know-how, networking with other professionals and local businesses (and to be honest for fun!). There are a lot of blogs (including yours) which I would never have come across if I wasn't active on Twitter and for me the (personal) return on investment is sufficient to keep me interested.<br /><br />I don't think a law firm (as opposed to an individual who happens to be a lawyer) can really justify measuring ROI so loosely though.<br /><br />As with any kind of marketing there needs to be a level of strategic thinking behind it so to this extent I think a "social media strategy" is necessary.<br /><br />There is no point considering an SMS in isolation though. It needs to be part of a coherent marketing strategy to promote a firm which has all of the other item's on Julian's list sorted (or reasonably so) - otherwise what's the point?Anonymousnoreply@blogger.com